Who We Are

Nouvague is the UK’s cutting edge music marketing agency, specialising in classical music. Founded in 2014 by James Fleury in association with the Prince’s Trust, we work alongside an eclectic pool of music personnel – from record labels and artist managers to choirs, orchestras and instrumentalists – to create projects that engage, educate and excite audiences worldwide.

Drawing on experience from leaders in developing creative and establishing reach, Nouvague offers a range of services, from artistic strategy and public relations consultancy to audience development, multi-platform digital campaigns and brand development.

Nouvague prides itself on its unique approach to working with others who share our passion for music, ensuring that the quality of service and consistency in delivering a high-energy campaign is at the nucleus of our relationships with our clients.


James Fleury, Founder

James studied at The John Fisher School, Surrey where he was Head Choirboy, under the direction of Alan Murdock. As a treble, he gave performances in some of the world’s prominent classical venues, including St. Peter’s Basilica, Rome, St. Mark’s Church, Venice, and St. James’ Cathedral, Toronto, as well as the Royal Albert Hall, Royal Festival Hall and Southwark Cathedral. In 2006, he was listed in the top 25 boy choristers in the UK, after reaching the semi-finals of BBC Radio 2’s Young Chorister of the Year competition.


With a successful marketing portfolio spanning multiple industries, including interactive television, fashion, music, food, leisure and entertainment, James has a proven track record in developing and managing marketing campaigns, and has worked with a range of notable organisations and personalities, including Barbour, John Rutter, Air New Zealand, British Council, Metropolis Studios, David Hill, Jonathan Dove, The Prince’s Trust, Tommy Hilfiger, The Bach Choir & Westminster School.