Who We Are

Founded in 2015 by James Fleury, Nouvague is a creative agency specialising in the production & marketing for film, world and classical music.

Based in London, UK, we work alongside an eclectic pool of music personnel – from record labels, streaming services and artist managers to choirs, composers, orchestras, instrumentalists and artists – to create projects that engage, educate and excite audiences worldwide.

Drawing on experience from leaders in developing creative and establishing reach, Nouvague offers a range of services, from artistic and recording strategy to audience development, concert and tour marketing, physical and digital distribution for recordings, streaming and playlisting strategy, multi-platform digital campaigns and brand development.

Nouvague prides itself on its unique approach to working with others who share our passion for music, ensuring that the quality of service and consistency in delivering a high-energy campaign is at the nucleus of our relationships with our clients.


James is an entrepreneur and music industry strategist, specialising in the world of classical, film and world music. In 2015, he founded creative agency Nouvague, fostering a successful track record in developing marketing strategy and campaigns for an eclectic host of notable brands and personalities across Europe, US & The Middle East. Recent clients include BOXPARK, Primephonic, Gavin Greenaway, Shift K3Y, Nadine Benjamin, London Mozart Players, Sony Music, Friends of Jordan Festivals & Tête á Tête Opera.


An active musician, he has performed in some of the world’s prominent classical venues, including The Vatican, St. Mark’s, Venice, Hong Kong Cultural Centre and St. James’ Cathedral, Toronto, as well as the Royal Albert Hall, Royal Festival Hall & St. Paul’s Cathedral.


James has been featured on BBC Radio 5 Live and in publications such as The Evening Standard, The Telegraph, Attitude Magazine & Arts Professional, and is regularly invited to speak at international music conferences on a variety of topics surrounding the classical music industry. He currently sits on both the Youth Strategy Board for the Prince’s Trust and the Creative Advisory Board for Help Musicians UK.